SMO refers to a set of techniques for visibility and optimising a brand's presence on social media networks with the aim of developing brand awareness and image.

PPC advertising allows businesses to place ads on search engines and social media platforms. Advertisers pay a fee each time their ad is clicked, making it a cost-effective way to drive traffic and conversions.

Digital PR is short for Digital Public Relations. It's a set of marketing strategies to raise brand awareness and online presence. The goal of digital PR is to help brands enhance their online identity and visibility. Higher social mentions, backlinks, and referral traffic are some of the main goals of digital PR.

Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience. Content can include blog posts, articles, videos, infographics, and more.

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales to their website. Affiliates earn a commission for each sale or action.

Chatbots and messaging apps enable businesses to provide automated customer support, engage with customers, and facilitate transactions through platforms like Facebook Messenger and WhatsApp.

Influencer marketing involves collaborating with social media influencers or content creators to promote products or services to their followers. Influencers can help businesses reach a targeted and engaged audience.

Video marketing uses video content (e.g., YouTube, TikTok) to engage and inform the audience. It can include product demonstrations, tutorials, testimonials, and storytelling.